WHAT STOPS YOU IN YOUR TRACKS?
WHAT CATCHES YOUR EYE?

In the three supermarkets I observed, all three had different opening shelves. The shelves that first greet you upon entering the establishment.
These shelves could give interesting insight into the main demographic of each supermarket, and how the placement of such items invite bodies to stop and pick up a purchase.

ONE : LOCAL TURKISH SUPERMARKET.

Snacks and beer. It’s a neighborhood store, almost with a corner store feel. Many buyers just come in to grab a quick bite, and the cashier lies right across so they could easily pick up some snacks and drinks and pay right away with just a few steps. The produce and groceries are placed towards the back.

TWO : PLUS.

Rows and rows of bread. It’s safe to assume that the main demographic are Dutch people for in which bread is a daily necessity (it even says so on the signs).

THREE : AMAZING ORIENTAL.

Mountains of fresh vegetables. Vegetables indigenous to Asia to be exact. These vegetables aren’t available in your run of the mill Dutch supermarket. The largest pile is that of Pok Choy or Chinese Kool. Across the refrigerated shelves the workers chop and package the fresh produce to restock throughout the day.

OTHER OBSERVATIONS MADE :

After shopping at Amazing Oriental at a regular basis since I first moved to Rotterdam, I've noticed that Asian people (including myself) walk with a more confident stride. A friend and fellow Indonesian student in Rotterdam once described the experience of entering the shop as coming home, as it closely resembles the supermarkets we have back home.
I noticed that Asian shoppers tend to go about their business quicker, rarely lingering. Shopping lists are pulled out, whether digital or analogue, and items are pulled out from shelves and casually thrown into shopping baskets. Almost like going through the motions (I see this behavior done by most people regardless of ethnicity in 'regular' Dutch supermarkets as well). Contrastingly, non-Asian shoppers particularly white people, tend to stand still more often. They carefully read the backside of packages and intently look at products, as if trying to discern whether or not they're picking up the right item.
Eye contact is done less often in most Asian cultures, as reverting your eyes especially downwards denotes respect, and intense eye contact can be seen as confrontational (This of course varies per region and/or community). Thus at the till, generally less eye contact is made with the cashier, unlike in 'regular' supermarkets where Dutch people make it a point to look the worker in the eye and give a smile.